Wanting to truly understand the impact of marketing, his next step took him client-side where he lead the digital transformation of HomeCare customer service, re-launched ADT in the UK home security market and lead the Tyco UK digital and channel marketing teams. Working in global corporate companies gave Jeremy an international perspective on marketing approaches
Since then he has spent time supporting smaller businesses from a marketing and general management perspective, gaining a deeper knowledge of the impact of the marketing function on the organisation's bottom line
Throughout his career, Jeremy learned that marketing is a means to an end - that consumer understanding leads to product and service enhancements, that rigorous results analysis delivers greater returns on investments and simple efficiencies can drive large uplifts in performance. His approach is driven by the "so what" factor, always seeking improvements to deliver greater business performance
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